Link Building Experts | Search Engine Optimization

 in search engine optimization  tagged external links / link building / link building experts / link building experts for business owners / search engine optimization / SEO by (updated 4986 days ago)

Link Building Experts Create Web Traffic For Business 

link building experts If you are a business owner and you want your website to rank in search engines like Google then you will need to build more backlinks to your website.  What is a backlink?  It’s when another website links to your website via a hyperlink which is usually the words that say click here.  Your website is like an island so you need links into your site to build traffic.  Working with link building experts that specialize in search engine optimization can do wonders for your business.

There are two types of links, internal links which are links from each page of your site that link to other pages and external links, which are backlinks from other websites.  Link building experts in SEO put the emphasis on external backlinks, especially websites that have a lot of trust and authority.  Each webpage on the Internet carries page rank and authority.  The cumulative page rank and authority creates domain authority.  An SEO professional who is a link building expert can identify links that are no follow or do follow and analyze all of the metrics to create a link plan for your business.

So the reason business owners need to work with link building experts in SEO is so that you are targeting the correct websites and link acquisition targets for ranking purposes.  In fact, a true SEO link building expert can build you backlinks to generate web traffic and the rankings become a bonus.

In the old days of SEO people would build links to your site through the following methods:

  • Directory submission
  • Article marketing
  • Outreach to webmasters
  • Blog comments

There are over 200 ranking factors that go into the Google algorithm and many updates yearly.  The most recent update in Google was called Panda and this update has rendered many SEO link building tactics obsolete.  In the old days you could do a lot of article link building advice tool SEOmozmarketing or directory submission but now it is all about authoritative content.  From a link building experts point of view, content alone can’t help you in link building.  You must have a team of link building experts that can promote your content to the proper websites.  Did you know that some backlinks can actually hurt your website?  Not all links are equal and if you have too many backlinks from bad neighborhoods i.e. obsolete non relevant directory listings or from content farms, your site may actually fall in the rankings.

What Does It Cost To Hire Link Building Experts?

Did you know that some statistics say that your companies website may be responsible for 85% of your business?  People don’t tend to go to the phone book these days instead they look it up on Google.  Your website is the face of your business but if it can’t be found in the search engines then you are wasting time and money.  Working with an SEO expert is the first step in moving your website from a position of being a lonely island to a highly trafficked web destination.  Most search engine optimization experts know how to do keyword research, site structure and SEO content.  However, an SEO that specializes in link building is highly sought after because their knowledge and strategies can be the difference between a top listing on Google or not being found in the SERPs.  The main cost of link building is the content, link strategy, link building and the SEO experts time for implementation, monitoring and tracking.

Link building experts can run from $500.00 a month to $10,000.00 or more depending on what you are trying to scale.  Keep in mind a local business might be less, but a national market with millions of dollars in return could be more.  Many business owners now understand that SEO is the highest return ROI that you can get on the web.

Does Social Media Work For Link Building?

I haven’t seen conclusive evidence that social media factors into link building.  You can position backlinks into your social media such as putting a link in your profile on LinkedIn, Google+, FB, YouTube and Pinterest.  The real value of social media is the signal that it produces based on influence.  The ranking algorithm in Google tends to favor big brands of which popularity is a leading signal.  So what do the link building experts say about social media?   Social media sharing is important but it is not the holy grail of rankings.  If you have someone that is very influential that retweets your link to millions of followers, then this can create a positive signal but more importantly traffic.  As a link building expert in search engine optimization the evidence shows that backlinks are critical to your ranking strategy.

Do Link Building Experts Recommend Link Bait?

What is link bait?  It is a strategy behind developing content with the goal of attracting natural links.  A link bait method might use the following tactics to attract backlinks to a website:

  • Infographics
  • Tools or widgets (example a online mortgage calculator)
  • Authoritative content highly researched which is newsworthy
  • Embeded videos or podcast
The key to link bait is to design something that everyone wants to link to including your competitors.  For an example, some link building experts representing a client did a infographic on the various cuts of meat from a cow.  In the process of sharing this link bait on their blog and in social media hundreds of on-topic relevant websites linked to the infographic.  People are always looking for cool content and information to reference on their website.  This is the core concept behind link bait and link building experts can research your market to design a link building campaign.

The New Way Of Link Building Post Panda

So how do you build links post Panda?  Very carefully!  Link building experts will research potential link partners so that your implementation of your link building strategy is targeted.  I recommend to my SEO clients that all of our link building efforts produce traffic first.  Yes, you can and should do link building so that your site can dominate the SERP’s but if you also do it for traffic then you have protected yourself by not being Google dependent.  Real link building experts in search engine optimization know that link building when done properly can produce ROI.

If you need help with your link building strategy or search engine optimization contact us at (214) 884-5919

About jim

Jim Jinright is a serial entrepreneur who has mastered the art of marketing to Fortune 500 clients. In his career he has interacted with numerous Directors, CEO's and industry leaders at some of the largest corporations in the world. Jinright has spent 20+ years in sales and marketing. With a background in finance, product development, marketing and advertising, he has incubated several businesses in his career and managed tens of millions of dollars in his own business ventures.