What is the real cost of SEO in a post Panda world? For a small business the cost has gone up because now you have to create big brand signals. To do search engine optimization now you must have a long-term view of SEO. Gone are the days of tricks and outsourced teams building links via web 2.0 sites as that may get you penalized now.
If you are a small business owner and you are looking for short term results then be prepared to do PPC or paid media. SEO is powerful but as this graph shows below search engine optimization in a post Panda world is a big brand game!
Online marketing infographic by SEO Book
