Jim Jinright
SEO for beginners: The Process of Link Building
If you are a beginner at SEO, here are some useful tips for creating a link building campaign. Links are like votes in the eyes of the search engines, so the more you have the better off you are. So these tips for SEO for beginners will introduce you to the concepts of getting links. The number of and the importance of the links on your website will help to determine the rank of a site in a search engine like Google. The links also help in SERPs or search engine results page. If you are looking to increase your exposure and enhance your position by showing Google’s algorithm what it wants to see (many links pointing to your site), then you should start a link building campaign to get some good rankings for your website. Think of links as tiny little votes that help you to position your site in the search rankings. Keep in mind as you read this, that we advocate doing all “White Hat” above board techniques which will naturally help you for the long-term.
Different types of Links:
When you are reading a manual for SEO for beginners, here are some facts you will need to know. There are different kinds of links and all have different uses. The first one is the reciprocal link. If two sites exchange the links, they are known as reciprocal links. In case of one-way or an in-bound link, one site will be connected to another site with the help of a link, but will not receive a link in return. A one way link to your site is always better than a two way link or reciprocal link. It takes some time to create a reciprocal link. The webmaster will simply search the Internet for relevant sites that can trade the links from his site. After they have received a list of suitable sites, an E-mail will be sent to the webmasters. The mail will be sent with a request to exchange links with the site. Don’t pass up a reciprocal link especially if it’s from a high authority site, but remember one way links tend to have more “juice” for increasing ranking.
How do you build links you might ask? You can look for forums to make comments on and depending on the rules of that forum you can post a link back to your site. You can submit content to article sites like Ezine or Squidoo and include a link in the profile box. The SEO beginner should understand that in addition to on page and off page factors for SEO, a link building campaign is probably the most important aspect when trying to rank. What is the key to getting good links? Create valuable content and you’ll find that most people will naturally link to you.
You will want to avoid any type of “Black Hat” tactics, such as getting involved with software that automatically links people to you or so called “Link Farms” where groups of people are linking. Often times the search engine will find out what you’re up to and they can de-index you from the search engine. That kind of defeats the purpose of doing SEO in the first place, so focus on creating valuable content, participate in forums and submit your articles to all the article sites.
Do you have an SEO question that we can answer? Let us know what you have questions about!
