In most retail environments the spot to advertise on is at the point of purchase.  You will see advertising displays near the product because this is where the conversions occur.  No different than internet marketing; you must locate your retail traffic and position your brand in such a way that you can convert that traffic to sales.  Having a background in traditional marketing i.e. digital graphics, exhibits and advertising displays; I can honestly state that the advertising industry lacks creativity.

Hence, the opportunity that you have as your own brand manager is to become wildly creative.  Gone are the days of stiff neck corporate and zero personality brands.  You must put a face on your brand and personally connect with your audience.

So if you really want to be cool and you”re into advertising displays for brand promotions, try mixing up your POP with technology.  You can incorporate social media and buzz marketing into your program.  Likewise, if you are into internet marketing; bring in some backlit graphics to your videos and or live events.

All industries need to be creative right now, especially in this economy.  There are enormous opportunities for people in this economy right now, especially those who are stepping up!  I’ve been using some video tools by Animoto to have fun with marketing our advertising displays.  You can get a free trial and use this for video marketing, which I highly recommend.

Signs are looking up!  Have fun with your marketing!