In the world of SEO and Internet marketing there is no denying the power of press releases. There are many sites that offer free press releases but one of the best paid press release organizations is PR Web.
By now you have figured out that marketing on the Internet is all about generating good relevant copy. From an SEO perspective the most critical thing is keyword research which is 90% of the game. Once you know your target market and appropriate keywords then you need to generate content that helps you to rank in the SERP’s. Many marketers utilize blog post, article directories, parasite sites like Squidoo or Hubpages, etc. It’s amazing that more Internet marketers aren’t using the power of press releases.
Getting Your Message Out Via Press Releases!
Back in the old days you could go to a PR firm and get them to generate you press releases. These days it’s possible to hire copywriters or you can construct your own press release. The key elements in a press release are to have facts about your business i.e. location, ownership, products offered and contact information. We recently did a press release for a client Coker Floor via a free press release site and it was impressive to see the vast syndication of that press release.
The reason why press releases work so well is that the traditional media and other Internet marketing sites want content. If your press release is nicely drafted and has the appearance of news then it will get widely syndicated. In fact, press releases can be an excellent and legitimate white hat SEO technique for generating backlinks. The sites that offer the service for free are an excellent resource but there are some limitations on what you can do i.e. the number of reference links you can have.
Conversely, the paid sites give you much more flexibility on the structure of your press release and they seem to be much more widely syndicated. In particular, the site PR Web is awesome for doing press releases. We just did a press release for this same client with PR Web which was amazing to see. Here is an example of the PR Web press release on Coker Floors. Once the copywriter produced the content and it was loaded up with the PR agency, in this case PR Web, then we had to wait for the editorial review. Once the press release was approved it was widely syndicated.
From an SEO perspective a widely syndicated press release can be picked up by traditional media outlets like newspapers who have online editions and this can give you some extra push with your press. As an Internet marketer getting wide exposure and a diversity of links to your content can further your rankings.
Focus on generating relevant content and building good quality backlinks via the distribution of your content. Within that process flow blogs, articles and media rich content like video distribution works well for search engine optimization. As a part of your online marketing strategy, you should seriously consider doing both free and paid press releases. If you can do it I highly recommend the usage of PR Web for your press releases.
If you are interested in SEO best practices then you should certainly utilize press releases within your marketing mix. To learn more about Internet marketing visit us at our Internet marketing training center for SEO and online marketing tips!